Training “Business storytelling – an effective tool for internal and external communications”

During these challenging times, business success depends not only on the amount but also on the loyalty of clients and on their desire to maintain a relationship. But how can we increase client’s loyalty? What we should do in order to retain existing and attract new clients?

Business storytelling is an approach that allows you to build trustful relations between the clients and the company, this approach does not require a lot of money, but requires time and new knowledge.

How to build such relations? What approaches to apply? All about business storytelling we will discuss at the training “Business storytelling – an effective tool for internal and external communications”.
Program trainer: Tetiana Pashkina – trainer in recruiting, storytelling and employer reputation, co-author of the online course “How to find a job of your dream” at Prometheus, HR-expert of (2013-2020).

The program of the training provides many practical and useful tips, the opportunity to train usage of storytelling for your business, as well as to get a compact memo after the training.

Date and time of the event
May 21, 2021, 10:00-15:00 ONLINE Zoom conference (with the break for lunch and coffee)
Registration is required.
Please register here:
Target audience: SME representatives.
Participation is free.

The event is organized by Chernihiv Regional Chamber of Commerce and Industry, within the initiative COVID-19 BUSINESS CLINICS of the programme “EU4Business: competitiveness and internationalisation of SMEs”, jointly funded by the European Union and the German government, and implemented by the German federal company Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) GmbH.