To determine an effective marketing strategy you need the most reliable, objective, complete and relevant information about the development of the market in general and consumer preferences in particular.
The results of the marketing researches allow considering the possible directions of development and choosing the most promising and optimal of them.
The research is conducted to determine the potential niche in entering new markets or product diversification in the existing, to identify the main trends and prospects for the enterprise and increase opportunities for the effective success of all marketing activities.
The research includes general market analysis, its capacity and dynamics, identification of market forecasts and future trends, market access conditions and demands on imported goods, analysis of the main operators in the market.
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The Expert—Anna Pliushch