PR activity has changed. We cannot afford to work by the old rules. Business can be successful even during the crisis, – says the expert of the webinar “PR-therapy” Yuri Bulyk, Candidate of Philological Sciences, trainer in the areas of public relations, copywriting, advertising, information management, the founder of the advertising and information project “Promotion”.

The pandemic has greatly affected PR activities and communications, changed everything, including how to sell and promote brands. COVID-19 has forced rethinking patterns of interaction, consumption, changing customer requests, market feedback and encouraging companies to look for new ways to ensure business continuity in unpredictable conditions.

The crisis has taught us to be flexible, forced us to adapt and not to be afraid of changes.

During the webinar, entrepreneurs had the opportunity not only to learn about the tools that are relevant today, to gain competencies and skills, but also to structure existing knowledge.

We are grateful to Yuri Bulyk for meaningful tips! Key business cases are noted down and hopefully will be put into practice by entrepreneurs.