Effective marketing for SM businesses in the new reality

“Effective marketing for SM businesses in the new reality” – is the name of the conference which was held by the Center of Information Support of Business in Chernihiv, on the basis of Chernihiv CCI on June 25, 2020.

The main message of the event`s headliner, Roman Havrysh, is that crisis is not so bad, it’s just something different, and we need to act depending on this ” something different”. The presentation turned into a dialogue – there were many questions, answers, and insights. It was interesting to hear about consumers` decision concerning buying products.

Uliana Stanovych talked about key changes in marketing due to the new reality, about barriers of business growth and how to level them, about the product’s compliance with needs and about communication. The expert presented a very clear step-by-step scheme of what we should do in order not to lose positions.

Our colleague and old friend Yurii Bulyk made a great presentation about external and internal PR, gave practical recommendations for successful communication in difficult times, and stressed on the importance of revising the strategy as a response to challenges.

The final flourish was the experience of Chernihiv entrepreneurs – Oleksandra Volkova, CEO and co-owner of TM “Sasha”, Alina Dykukha, head of marketing communications of SendPulse Company and our longtime partner Private Language School in the person of co-owner Inna Cherevko. They shared their experience how to cope with crisis and some know-how during quarantine.
Our team is grateful to the speakers for their high professionalism and willingness to share their experience and to the participants for their activity and openness!
Stay tuned!